One of the most hotly debated topics among online marketers and bloggers is how much we should give away for free.
For instance, my blog is built on giving out free marketing information. Others give away free e-books or other downloads. But as introduced in yesterday’s guest post from Rebecca Cicione, the business model being used by Noisetrade is one that might make sense.
Understand this: I”m not here to say that free is the way to go for everyone. But it seems to be a smart move for musicians, particularly indie musicians who are struggling to get their music heard and make a living.
In fact, you can read plenty of blog posts telling you that we need to stop giving things away for free, such as one from my friend Erica Allison, If You Want Me to Play, Please Ask Me to Pay, as well as John Jantsch’s post 5 Reasons Free is Hurting us All. And I’m not necessarily disagreeing with them.
I think there is real value in offering something for free, if done properly. And it’s not about giving everything away for free.