The Business Model Generation is about people who strive to defy outmoded business models. They are visionaries, game changers, and challengers who want to design tomorrow’s enterprises.
To succeed on this journey they will require new tools, such as the Business Model Canvas and Steve Blank’s Customer Development. In this post I outline how they fit together.
This post comes mainly as a reaction to the various attempts by others to adapt and merge the Business Model Canvas with Customer Development for the entrepreneurial context.
While it’s great and fascinating to see how people are tinkering with Steve’s and our method to adapt them for their start-ups, I am also worried that they lead young companies down the wrong path.