Audioboo - in which Channel 4, UBC Media and Imagination Technologies have invested - launched a Pro service aimed at media clients like radio stations a while ago, but it gained little take-up.
The new effort is a more substantial revenue plan. Now it is throttling its core free service a bit to find a choke point at which users might pay, as well s trying to mobilise some content worth paying for.
Audioboo is facing growing competition from SoundCloud, but Rock differentiates the two. “We’re all about real-time spoken word, they’re about music,” Rock says. “They don’t do real-time particularly well. Our content is about trying to find clips pretty quickly.”