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If architects conceived and constructed buildings the way we do start-ups there wouldn’t be much standing. I’m deeply convinced we can change that and substantially increase the odds.
Admittedly, launching a start-up means dealing with more unknowns than in architecture. The former deals with unpredictable markets and potential customers, while the latter deals with solid materials and the laws of physics.
However, while an architect uses concrete tools and systematic methods to come-up with and construct his buildings, most start-up entrepreneurs shape and build their ideas pretty much barehanded in terms of tools and methodologies.
I’m convinced that this is a more important reason for the high failure rate of start-ups than the unpredictability of markets.
