The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.
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jalp Internet Consulting Services's comment,
April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment,
April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment,
May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Tom Hood's curator insight,
February 22, 2014 10:44 AM
is your next business model a platform? This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook).
"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow." The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook": 1. Continuous Reconfiguration and also the book, The Power of Pull...
Caitlin Heller's curator insight,
February 22, 2013 11:53 AM
Interesting free platform for emailing!
Neil Ferree's curator insight,
February 23, 2013 10:34 AM
Udemy uses video as its primary delivery medium Voomly starts with text and will expand this to include other mediums • look pretty good to me
Farid Mheir's curator insight,
February 22, 2013 8:55 PM
Some classes register 300,000 students. Massive. Great evolution. But not as revolutionary as the Khan Academy could prove to be....
Gerrit Bes's curator insight,
January 9, 2013 4:34 AM
If you are looking for a good reading list focusing on startups and entrepreneurship, here is a good one.
Book list: http://thestartupdaily.com/2013/01/the-5-best-books-of-2012-for-startups-and-entrepreneurs/
Barbara Kurts's comment,
January 9, 2013 9:11 PM
my topics here http://www.scoop.it/t/health-leads-plus
Idees's curator insight,
January 11, 2013 3:53 AM
Los mejores libros de 2012 relacionados con el emprendimiento y las start-up.
Martin (Marty) Smith's curator insight,
December 29, 2012 9:02 AM
Great startup financing ideas shared by Robin Good. I have another good idea for startups, follow Robin Good :).
Shawn Neville's curator insight,
December 17, 2012 11:28 AM
Extensive resource list for start-up resources.
Paul Reichman's curator insight,
December 18, 2012 5:41 AM
Super useful tools for startup founders, compiled by one of the doyens of lean startup and customer development Steve Blank. |
Miklos Szilagyi's curator insight,
April 14, 2013 3:18 AM
Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...
Anake Goodall's curator insight,
May 16, 2013 6:59 AM
this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...
Roslyn Baker's curator insight,
May 30, 2013 12:13 AM
NOT to sell things on the internet. But idea of selling an online B@B product giving specific design or presentaion to specific customers. Simple eg is you can choose the theme of you banking home page eg surfing or rockclimbing. May sound naff but the interaction with photos mobile devices is ever ioncreasing. Kepping customer satisfied by allowing them to be creative on YOUR sales website.
Robin Good's comment,
March 4, 2013 12:03 PM
yes Martin, this is much better than what I have seen so far. I am quite impressed.
Janice Tomich's curator insight,
March 15, 2013 1:24 PM
Work life in 2012 ... success using your entrepreneurial mindset.
Farid Mheir's curator insight,
January 24, 2013 5:38 PM
This is a trend. At NRF show, Dell presented marketvine, a stealth project that allows customers to creation collections of products for sale. It is a new model for retailers to watch for.
Tom George's comment,
January 12, 2013 7:33 PM
Thanks for sharing this Robin! It's smart and right on the money!
Miklos Szilagyi's curator insight,
January 13, 2013 8:06 AM
Yeah, that's a very relevant experience to be overwhelmed by lots MBs while you are interested only in some...
Barbara Kurts's comment,
January 9, 2013 9:11 PM
my topics here http://www.scoop.it/t/health-leads-plus
Luigi Cappel's comment,
December 29, 2012 4:00 PM
I subscribed to a pay-walled business paper for a year on a half price trial. Then cancelled, its too easy to get news today
Sepp Hasslberger's curator insight,
December 20, 2012 7:11 PM
Sending payments on the web - real money - but in small amounts, with a simple way to do it and at practically no cost ... it might revolutionize things. |
From the original article by Mathew Ingram on Paidcontent.org: "...ad revenue falling off a cliff about a decade ago, hitting a brief plateau in the mid-2000s and then free-falling over the next several years.
...The speed with which billions of dollars in advertising revenue simply evaporated over the past decade is incredible.
...Of course, all of that advertising revenue didn’t simply disappear overnight. So where did it go if it wasn’t going to newspapers? It went online, naturally — and the second chart shows the biggest beneficiary of that exodus: namely, Google."
Intruiguing hypothesis and data correlation. Must read. 8/10
*lots of interesting comments too
Ful article: http://paidcontent.org/2013/04/11/two-charts-that-tell-you-everything-you-need-to-know-about-the-future-of-newspapers/