Alexander Osterwalder has just published the prototype concept of a new tool to be called the Customer Value Canvas. A perfect complement to the Business Model Canvas he is about to release. (reserve your seat here)
The Customer Value Canvas is a simple editable template which facilitates your job of mapping and identifying some key factors in your business model:
a) On the customer side:
- the need - job to be done - problem to be solved that your customer has
- the specific pains he has
- and the specific gains he is looking for
+
b) On your side (the business):
- the value proposition - product/service
- the specific pains it alleviates
- the specific gains it brings
I find this schematization a perfect match to support any lean and innovative approach to business building especially in the online world.
I highly recommend this article which illustrates step by step the concept and use of this useful model-canvas.
Very useful. 9/10
Read the full article:
http://www.businessmodelalchemist.com/2012/01/the-customer-value-canvas-v-0-8.html