'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.
Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood.
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'.
Read More: http://searchenginewatch.com/sew/opinion/2431447/how-social-signals-really-affect-your-search-rankings
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Antonino Militello