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5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Latest Social Media News | Scoop.it
From scenttrail.blogspot.com - December 16, 2013 4:48 AM

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu


Via Martin (Marty) Smith
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Ken Morrison's comment, December 16, 2013 3:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 10:09 AM

Interesting is the notion of crowdfunding as a new marketing channel
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Rescooped by Gerrit Bes from Internet Marketing Strategy 2.0
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To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell

To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell | Latest Social Media News | Scoop.it
From scenttrail.blogspot.fr - July 1, 2012 12:14 AM

Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.

 

"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.

 

The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.

One of the consistent themes at Tim Ash's Conversion Conference this week was PEOPLE are important, people help sell. There were at least 3 confirmations of research we conducted when I was an Ecommerce Director showing:

 

a) People beat things in engagement and conversion.

 

b) People (or a single person) looking directly at the visitor increase engagement.

 

c) A person looking at your CTA (call to action) is increases engagement and conversion.

So why do most startup websites eschew people in favor of things?

 

...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.

 

->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."

 

Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics."

 

Rightful. Resourceful. 8/10

 

Original article: http://scenttrail.blogspot.fr/2012/06/startup-websites-people-not-things-sell.html ;


Via Martin (Marty) Smith, Robin Good
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Martin (Marty) Smith's comment, June 30, 2012 3:17 PM
Thanks Robin. Wish I was in Rome today with you instead of sweltering here in NC - 104 in the shade ouch. Why I am inside writing LOL. Marty
Robin Good's comment, June 30, 2012 3:22 PM
Marty you are: consider yourself sitting in quite shadow of a long row of marine pine trees as a soft breeze gently caresses your skin. Rome virtually welcomes you to feel as if you were here, providing you with the energy and inspiration to keep you writing more great stuff. ;-)
Liz Wilson's comment, July 1, 2012 11:20 AM
Hi Marty, I guess you have read *Likeonomics* - a whole book that echoes your idea that "people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around". So true! Makes it a nicer world, though, doesn't it?
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Quick and Easy Customization: Get the Most Out of Widgets

Quick and Easy Customization: Get the Most Out of Widgets | Latest Social Media News | Scoop.it
From en.blog.wordpress.com - June 28, 2013 5:14 PM
Widgets, the handy features built right into your WordPress.com dashboard, allow you to add cool features to your site so you can make it your online home. Have you poked around in Appearance → Wid...

Via Gust MEES
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Gust MEES's curator insight, June 26, 2013 5:53 PM

 

Widgets are very useful, check also my blog:

 

- http://gustmees.wordpress.com/

 
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Curate Brands, Issues and Stories with Informative Data Widgets Arranged in Visual Dashboards: Sparkwise

Curate Brands, Issues and Stories with Informative Data Widgets Arranged in Visual Dashboards: Sparkwise | Latest Social Media News | Scoop.it
From sparkwi.se - June 30, 2012 12:37 AM

Robin Good: Sparkwise is a new, open-source free web service which allows you to assemble and curate beautiful looking data-dashboards containing the most relevant info and data about a person, a company or an issue. You choose.

 

How does it work. 

 

You simply connect your social accounts to Sparkwise and then you start to drag and configure the widget buttons representing different data types onto your page. For example you can drag a Twitter Fan Count widget and specify for which Twitter account you want that widget to display the data. There are widgets for just about anything from Twitter, Facebook, YouTube and Google Analytics statistical counters to any data, image or video coming from other sources. You can even type in your own data.

 

You can create as many dashboard/pages as you like, and publish only the one you want, while keeping control of which widhets and data everyone gets to see.

 

If you want to create visual engaging story-pages with lots of data to support your focus, this is really a great tool to explore.

 

Recommended.

 

Tour: http://sparkwi.se/tour ;

 

FAQ: http://sparkwi.se/faq ;

 

Try it out now: http://sparkwi.se/ ;


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cbrooks.empoweru's comment June 29, 2012 11:14 AM
at first glance this seems like it could b a great resource for teachers
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