Latest Social Media News

Here are the five tips I just wrote about:

* Process is Product.

* Know Your Content, Not All Content Is Equally Viral

* Who You Know, Who You Follow Matters.

* When to post What and Where.

* Great Titles & Share Break Out Data.

Follow those easy to implement viral marketing tips and maybe your next post goes "mega-viral".

Make shareable stuff

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.

Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.

Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.

Step 1: Understanding the truth about your competition

Step 2: Engagement is good, but viral is better

Step 3: Understanding what it means to “go viral"

Step 4: Creating content with a viral coefficient above 1

Step 5: Decreasing viral cycle time

Step 6: The limitations of virality and the importance of audience.

Step 7: Considerations for fractal virality

Take this with you: Be Willing To Fail

Disruptive & Exploding Content Curation
Wish I could tell you I plan to write sentences that will resonate and define something like content curation in a helpful way. The plan is to LOVE what I do and want to share it as often and as many ways as possible almost everything after that is accident (lol). 

Content curation is about to explode. It has too, as Scoop.it's CEO Guillaume noted a good argument could be made that all content that ever needs to be created already has. This means the shift is to the curators.

I read something attributed to uber-curator Maria Popova. She supposedly said each time an Internet marketer uses the word "curator" real curators kill a kitten. Popova was being dramatic, but I take her point. 

Our "curation" is digital curation - the active filtering, theming and organizing of a monster fire hose of content pointed at all of us. Our ability to read and make sense of the world may mean we are all "curators". A contemporary life requires curation. 

Wish I could plan my day to create another piece of content as well received and helpful as this Curatti.com post, but it doesn't work that way. Better to focus on digging the ditch that needs digging than worrying too much about "viral marketing" or "legacy" content (is my thinking :). M  

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Free tools which will help you create your own images with quotes.