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The Amazon Elastic Transcoder (http://aws.amazon.com/elastictranscoder), is a new web-based service that makes it easy to convert video clips between different file formats without needing to buy and install any dedicated software.

The service is designed to be very easy to use and you pay for what you use. 20 minutes of free transcoding, are available to all users each month.

(See: http://aws.amazon.com/free)

Video file formats supported: 3GP, AAC, AVI, FLV, MP4 and MPEG-2 as input and H.264/AAC/MP4 as output file formats.

Prices start at just $0.015/minute for Standard Definition content, and $0.030/minute for High Definition content.

Pricing Examples

1. A 10 minute source file in US West (Oregon) transcoded to an SD output will cost 10 x $0.015 = $0.15.
2. A 10 minute source file in US East (N. Virginia) transcoded to an HD output will cost 10 x $0.030 = $0.30.
3. A 10 minute source file in EU (Ireland) transcoded to one SD and one HD output will cost (10 x $0.017) + (10 x $0.034) = $0.51.

FAQ: http://aws.amazon.com/elastictranscoder/faqs/

Pricing info: http://aws.amazon.com/elastictranscoder/pricing/

Find out more: http://aws.amazon.com/elastictranscoder/

The video war in the cloud has started today !

Prices are not that low (especially if you include every hidden costs) but as a start and IF the quality is there, I know many suppliers that won't get champagne today.