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Social Media's ROI Magic: How To Use SMM As A TACTIC

Social Media's ROI Magic: How To Use SMM As A TACTIC | Latest Social Media News | Scoop.it

This post shares how to use social media follower numbers to calculate marketing response. I created a model to determine if we have enough social support to achieve our BIG #curecancer goals on launch of CureCancerStarter.org (http://www.curecancerstarter.org) in October.

We will come up short, so PLEASE join our Cure Cancer Buzz Team and help beat the "cure cancer drum" in October.
http://storyofcancer.org/cure-cancer-buzz-team/

Thanks, Marty

BTW, I shared my "cheat sheet" on a Google Doc here
https://docs.google.com/spreadsheet/ccc?key=0AkeG3a8zValDdEtZQ08xeDU1STk5VUFfeGpvUldhYXc&usp=sharing


Via Martin (Marty) Smith
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Thank You Economy or Arrogance, Which Is Better?

Thank You Economy or Arrogance, Which Is Better? | Latest Social Media News | Scoop.it

Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.

 

Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.


Via Martin (Marty) Smith
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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Latest Social Media News | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  


Via Martin (Marty) Smith
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