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Rescooped by Gerrit Bes from Content Curation Info |
Scoop.it!
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
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Scooped by Gerrit Bes |
Scoop.it!
BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich announced on Friday the release of the 2013 edition of their "Most Valu...
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Rescooped by Gerrit Bes from Curation Revolution |
Scoop.it!
Top 10 Scoops By Clicks
1. http://sco.lt/8Q8W6j Future of Markeing [Infographic]
2. http://sco.lt/68zYfp 21 Content Types We Crave
3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You
4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]
5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]
6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips
7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study
8. http://sco.lt/6a2WVF The Content Marketing Mix [Infographic]
9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]
10. http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]
Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.
Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.
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Rescooped by Gerrit Bes from Content Curation World |
Scoop.it!
La "Content Curation" è una nuova forma di giornalismo? Se lo è chiesto un giornalista freelance italiano specializzato in tecnologia, Federico Guerrini, in una ricerca commissionata dal Reuters Institute for the Study of Journalism
newsroom curators to engage readers !
Scoop del maestro Robin Good en el que se evidencia la necesidad de preservar el contenido online, especialmente en el caso de información institucional y gubernamental que es la que tiene mayor índice de desaparición.