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From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.
Via Robin Good
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Rescooped by Gerrit Bes from Internet Marketing Strategy 2.0 |
Scoop.it!
Via Robin Good
Útil y visual guía para desarrollar una perfecta historia para nuestra marca. Creada por la Content Marketing Association.
Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."
Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling