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This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"

Here are a few ways to discover influencers that I personally do myself:

**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting

**Groups and Forums - These are valuable sources of information.

**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others

Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]

Via janlgordon

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

 

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

 

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

 

Intro:

 

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

 

Here are some highlights:

 

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

 

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

 

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

 

Here are the categories:

 

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

 

Engagers - These people have well-established social networks and are strong influencers of people they know personally

 

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

 

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/N4a2Km]

Via janlgordon