Latest Social Media News

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

There are great tips in here

Here are a few that caught my attention:

E is for empathy.

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

"You’re Going to Love These Free Analytics Apps" 

S is for success

The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.

 "Nine Headline Tricks Sure to Boost Your Leads"

A is for ask

The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

"How Do You Write More Magnetic Headlines?"

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/Jc464j]

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/

~  Deb

This article was written by our top Scoopiteer, Marty Smith for Curatti

Here is are a few highlights:

What is the real social mobile marketing Paradox?

The real social mobile marketing paradox is we don’t know what we don’t know.

Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.

How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1bRQg0V]

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Thanks - great insights for later to digest.

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.

Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....

Marty Smith:



"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:

• An archive of almost a million words published across 4 blogs.
• With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
• This “less and better” is  Curatti’s Editors of Chaos mission.

Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works

Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.

Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aD3c6j]

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

Curation is key!

ooooh an extra five!

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.

Here are some of the highlights that caught my attention:

Mega-trend of transparency in 2013?

**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.

**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:

  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013

Mobile Moments

**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...

Eco Trend for 2013

**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories

Selected by Jan Gordon covering: "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/Vkmo1j]

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

Les tendances consommation pour l'année 2013

Social Content Marketing is no longer an Option.

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.

Here's the good news........

Nikol says::

What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?

Email and blogs remain important but Google+ Hangouts on air are more powerful.

Here are a few of the many gems from this dynamite piece:

Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.

Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.

When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!

Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.

Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aIdxxN]

The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"

In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.

Several years ago when I wrote Platforms vs. Websites (http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:

"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.

In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."

Paradigm Shift

As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.

The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that Scoop.it is to content what Spotify is to music.

Spotify and Scoop.it show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and Scoop.it win. Those who can't will be swept from the field.

Kudos to Clinton Bonner for such elegant thinking.

Wow, niche communities around a single song, even.  

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business