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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Latest Social Media News | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Latest Social Media News | Scoop.it
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?

 

Some very interesting information:

 

**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?

 

**Over that same time period, Pinterest receives 1,090 visitors

 

**LinkedIn absorbs 7,610 searches

 

**Flickr users upload 3,125 photos?

 

 **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook

 

** two million videos are watched on YouTube.

 

What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:

 

****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:

 

Misleading and inaccurate.

 

You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.

 

Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)

 

This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 


Via janlgordon
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Latest Social Media News | Scoop.it

Via janlgordon
Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.