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According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon 
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janlgordon's curator insight,
November 12, 2013 12:19 PM
I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this wonderful piece on the launch of Curatti. Jan Gordon: It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.
I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future. Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business. We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/17sDaI3]
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You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
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What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? Via janlgordon
janlgordon's curator insight,
November 15, 2013 7:16 PM
This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business. Here's the good news........ Nikol says:: What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? Email and blogs remain important but Google+ Hangouts on air are more powerful. Here are a few of the many gems from this dynamite piece: Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate. Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it. When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful! Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now. Why is this better than any other platform? You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/1aIdxxN]
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Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st 
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.
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The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? Via janlgordon
Content Carnivores's curator insight,
July 25, 2013 9:34 AM
Add this to advances in context and authorship and the fun has already started. 
Bart van Maanen's curator insight,
August 3, 2013 8:48 AM
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.
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The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Via janlgordon
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting? 
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Social Content Marketing is no longer an Option.
Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?