Latest Social Media News
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Latest Social Media News
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Curated by Gerrit Bes
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Rescooped by Gerrit Bes from Google Plus and Social SEO
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Leveraging Your Audience to Create Buzz for Your Blog

Leveraging Your Audience to Create Buzz for Your Blog | Latest Social Media News | Scoop.it
If you search the web for ways to increase your blog’s overall reach, you’ll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords.

Via Neil Ferree
Neil Ferree's curator insight, July 25, 2013 7:26 PM

social media buttons are a must have if you want to generate social shares of your content. whereas, using Scoop.it you can expand your social microphone to include your top socials in the mix

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Using Google Analytics to Measure Social Media Effectiveness

Using Google Analytics to Measure Social Media Effectiveness | Latest Social Media News | Scoop.it
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing

Via Neil Ferree
Neil Ferree's curator insight, May 3, 2013 12:56 PM

You can't Manage it • if you don't Measure it


Setting up Conversion Goals in GA is Step #1


  • What content on your site get's shared the most?
  • Which of the top 6 Socials account for the most visits?
  • What longtails from Jepack bring the most visits to your site?


Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install 


  • Social Media Dashboard
  • Small Business Dashboard


[Note] you must be signed in to G+ for these javascripts to work!

Deb Nystrom, REVELN's curator insight, May 7, 2013 5:16 AM

Here's how to be the data person, get clear what social media is worth the time.  ~ Deb

Robin Martin's comment, May 15, 2013 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
Rescooped by Gerrit Bes from Google Plus and Social SEO
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Social Media: Where We Spend Our Time

Social Media: Where We Spend Our Time | Latest Social Media News | Scoop.it
7 Actionable Social Media Marketing Tactics
If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.

Via Neil Ferree
Neil Ferree's curator insight, April 27, 2013 2:28 PM

Click thru to #13 after reading action item #6 on social media scent once you've figured out your social media call-to-action CTA routine

Ken Morrison's comment, May 8, 2013 3:23 PM
Thank you for following my topic. I hope that it is helpful for you. It looks like you have some nice curation sites started! Keep up the great work!
Rescooped by Gerrit Bes from Google Plus and Social SEO
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Pearltrees

Pearltrees | Latest Social Media News | Scoop.it
Pearltrees lets you have all your interests at your fingertips all the time

Via Neil Ferree
Neil Ferree's curator insight, April 25, 2013 10:28 AM

PearlTrees is sorta kinda like Scoop.it only different. They just hit the 1 Million contibutor marker and that ain't too bad. I like to create a custom Bit.ly for my main Pearls like this http://bit.ly/CMStrategyPearlTree2013

Rescooped by Gerrit Bes from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
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How To: Make Your Links Do Follow Links in Google Plus | Bill Hartzer

How To: Make Your Links Do Follow Links in Google Plus | Bill Hartzer | Latest Social Media News | Scoop.it
Here is a nifty, simple search engine optimization trick that I bet you didn't know. There is actually a way to make sure that the links you post in Google+ are

Via Neil Ferree, ABroaderView
Neil Ferree's curator insight, April 10, 2013 3:38 PM

How to acquire a DoFollow Link on Google Plus

Mac SEO Tips - Glenn Bearsky's comment, June 15, 2013 11:27 PM
Great SEO tip. Just tried it out. Thanks!
Neil Ferree's comment, June 16, 2013 10:12 AM
I agree Glenn (albeit) a strong headline and a powerful image will usually trigger a lot more opens and clicks which IMO is way more useful than a do-follow link
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Google+ vs. Facebook | Visual.ly

Google+ vs. Facebook | Visual.ly | Latest Social Media News | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.

Via Neil Ferree
Neil Ferree's curator insight, April 2, 2013 4:01 PM

The Pros and Cons of Facebook and Google+


There's not much surprising or revealing in this Infographic other than its a 30,000 foot view of the 2 Titans in Social Content Marketing • the real value is in know how to use each platform for maximum business ROI not the least of which is having your About Tab properly marked up 

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Social Search & the Future of SEO

Social Search & the Future of SEO | Latest Social Media News | Scoop.it
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.

Via Neil Ferree
Neil Ferree's curator insight, March 28, 2013 9:33 PM

Social Shares is the Future of SEO • You are the Brand so you need your http://bit.ly/RichSnippet set-up Right

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DiY Content Marketing System Update

The purpose of this video is to answer the question;

 

IS SOCIAL SHARES THE NEW SEO?

 

Since the answer is YES you need ask?

 

what do I need to know?what do I need to do about it?

 

The Name of the Game is Get in the Game!

 

To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.

 

DiY Content Marketing on SlideShares

 

Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.

 

Social Signals →

Social Shares →

Social Engagements →

Relationship → Customer


Via Neil Ferree
Adam Donkus's curator insight, April 2, 2013 2:46 PM

Lots of useful nuggets in Neils video..

 

Neil Ferree's comment, May 1, 2013 3:31 PM
Thanks for the mention Adam • amazing how many smart business owners have not embraced social content marketing to the extent they should have by now?
Adam Donkus's comment, May 1, 2013 3:38 PM
It is gaining. As all of the search engines continue to use social media footprints as a major factor for rankings, it should pick up steam.
Rescooped by Gerrit Bes from Google Plus and Social SEO
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Don't Miss out on Simple Strategies for Optimizing Social Signals

Don't Miss out on Simple Strategies for Optimizing Social Signals | Latest Social Media News | Scoop.it
The impact of social media on increasing the search rankings is all too clear. Definitely you need a comprehensive SEO strategy that incorporates social media to reap the benefits. But that does not mean the little things don't matter.

Via Neil Ferree
Neil Ferree's curator insight, March 9, 2013 12:17 PM

A 50-Point Checklist For Creating The Ultimate Landing Page 

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Social Shares The New SEO

Social Shares The New SEO | Latest Social Media News | Scoop.it

Via Neil Ferree
Neil Ferree's curator insight, December 12, 2012 10:50 AM

As Social Shares and Social Signals continue to impact search rankings the ability to create amazing content and promote it on social media is becoming the most important skill an internet marketer can have. In 2013, social signals will likely eclipse link building as a key ranking factor.

 

 

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Social Shares is the Future of SEO

Social Shares is the Future of SEO | Latest Social Media News | Scoop.it

Social Shares is the Future of SEO. Links pointing to your site are still important and Google still uses links to rank your site.


Via Neil Ferree
Neil Ferree's curator insight, May 29, 2013 8:23 PM

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Right

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Search Engine Optimization (SEO), using Google Plus - Martin Shervington

Search Engine Optimization (SEO), using Google Plus - Martin Shervington | Latest Social Media News | Scoop.it
Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.

Via Neil Ferree
Neil Ferree's curator insight, May 2, 2013 1:27 PM

Social Shares is the New SEO and after you view a few of Martin's videos you'll see why Google+ and Social SEO go hand in hand

Trent Blizzard's curator insight, May 16, 2013 4:35 PM

A pretty lengthy article about Google+ and SEO

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Google Plus Search and Google Authorship Case Study

Google Plus Search and Google Authorship Case Study | Latest Social Media News | Scoop.it

Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+


Via Pedro Da Silva, Neil Ferree
Neil Ferree's curator insight, April 26, 2013 7:31 PM

Its good when your G+ Post shows up in the organic search results and its double whammy when you WP page and your Plus Post both own a page 1 SERP for a keyword phrase like monetize social media marketing

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The Real Value of Google Authorship Isn't AuthorRank

The Real Value of Google Authorship Isn't AuthorRank | Latest Social Media News | Scoop.it
While AuthorRank may bring increased rankings for your content someday, Google Authorship can increase the quality and quantity of your content immediately, as well as its CTR performance.

Via Kamal Bennani, Neil Ferree
Neil Ferree's curator insight, April 13, 2013 11:40 AM

Social Shares is the Future of SEO • You are the Brand so you need to make sure your http://bit.ly/RichSnippet set-up Right 

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Google Plus Profile Page Rank

Google Plus Profile Page Rank | Latest Social Media News | Scoop.it
G+ Page Rank There's been a lot of talk lately about the page rank of G+ profiles and if it is ranking signal. Since Page Rank for web pages is at the core of the Google algorithm it is probably safe to assume that it also plays a ...

Via Neil Ferree
Neil Ferree's curator insight, April 9, 2013 3:40 PM

Backlinks to your Blog need to be Earned by Doing the Heavy Lifting then your social shares will come to pass

Mac SEO Tips - Glenn Bearsky's comment, June 15, 2013 11:35 PM
Beyond Google+ and other social media sites internal ranking of profiles - it's also smart to selectively build your own EXTERNAL links to your profiles at Twitter, LinkedIn, Pinterest, FriendFeed, Tumblr, YouTube, etc. If content deserves promotion - so does WHO is creating and publishing it as well.
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Content Marketing + Authorship + DiY Process is the Perfect Storm

Content Marketing + Authorship + DiY Process is the Perfect Storm | Latest Social Media News | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Neil Ferree
Neil Ferree's curator insight, March 30, 2013 10:11 PM

You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs 

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69% of Referrals came from Dark Socia

69% of Referrals came from Dark Socia | Latest Social Media News | Scoop.it

Dark Social

69% of social referrals came from dark social → so that means the 31% you're after requires you have your A Game On


Via Neil Ferree
Neil Ferree's curator insight, March 23, 2013 5:03 PM

I was surprised to learn 69% of social referrals is handled under the normal social signal tracking radar and why acquiring your social signals and social shares with your Content Marketing Efforts on your top socials is as imporant as ever

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DiY Content Marketing System

How to Build a Do-it-Yourself (DiY) Content Marketing System to increase your social signals and social shares and get a better Google ranking as a result.

Via Neil Ferree
Neil Ferree's curator insight, March 11, 2013 6:16 PM

Fast Foward to Slide #4 to access the Master Excel file on this 30,000 foot view on How to Build a Content Marketing System and how this PPT renders on Pinterest and Twitter

Anneliz Hannan's curator insight, March 13, 2013 6:59 AM

Setting Up Your Social Media Footprint - Great Demo

Neil Ferree's comment, March 13, 2013 1:03 PM
Thanks Anneliz
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5 Ways To Build Your Google Author Rank Right Now - SEO.com

5 Ways To Build Your Google Author Rank Right Now - SEO.com | Latest Social Media News | Scoop.it
What is Google Author Rank? How will it benefit me? Learn the process for establishing your AuthorRank and increasing your visibility and authority.

Via Neil Ferree