How to generate social media sales | Ian Cleary | Latest Social Media News | Scoop.it

Do you really dislike the word ‘engagement’?It’s a word that is often used within social media and, of course, if people are not engaging with you on social media, then what’s the chance of them taking action?


But the value of engagement is difficult to measure.  It’s like going to networking meetings and getting to know people.  You know there is value but it’s hard to measure it.


But social media can lead to sales and, increasingly, companies want to see results from social media.In this article, we outline how you can achieve sales from social media....


Via Jeff Domansky