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Scoop.it!
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready? 
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Scoop.it!
Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network. Via Ron Sela, Rami Kantari
olbow's curator insight,
September 6, 2013 12:04 PM
good effects on plusses. * recommended posts on the streams * recommended posts are shown to your circles, but can also be shown to your extended circles * CTA to add the person to your circle * last but not least, the posts plussed by your circels will score better in your google search result => more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"
Scoop.it!
Many of you have asked if I would be wiling to share more extracts from my upcoming new eBook. You know me, I do not like to make people wait. ;-) I am quite pleased with the way chapter 19 looks i...
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Brands are becoming more sophisticated in their use of social media at face-to-face events. Via Shirley Williams (appearoo.com/ShirleyWilliams)
Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight,
April 28, 2013 9:30 PM
Nice interview of what you should be considering in your social media strategy for an event. Worth the read
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A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.
"You can't fake it," Wichmann says.
Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach.... Via Jeff Domansky, Tom George
Gerrit Bes's insight:
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Jeff Domansky's curator insight,
January 8, 2013 5:34 PM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling. 
Tom George's curator insight,
January 8, 2013 6:48 PM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Scoop.it!
I have had this idea at the back of my mind for several months already. And now is the time to share it with you.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 3, 2012 11:51 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 4, 2012 1:33 PM
Thank you for sharing my article!
Scoop.it!
Dan Blank highlights a misconception he has found among authors. I have found it among many marketers and small business people too.
"I Tried Facebook and it Didn't Work" sums it up.
Dan reiterates the need to
*understand your audience *create a relationship with them *hold a converstaion with them *find out what they are looking for.
Only then will Facebook and all other social channels start to help.
Dan writes: "What is missing here is something simple, and profound: RESPECT.
"Respect for the audience of readers that you hope to engage. Social media is amazing in how it has provided us new ways to connect with others.
"But don’t be mistaken that it has somehow changed the nature of how human beings establish trust and behave – it hasn’t.
"The basics still matter, and those authors who leverage social media best are those who focus on the basics of understanding, caring about, and truly engaging with their audience."
Vey well put, Dan, thank you. Via Liz Wilson
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internet tools bootstrapping, social media marketing, analytics tools, social network service... Via OsakaSaul
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Whether you're just starting out in the wonderful world of social media or you're a seasoned user, this post has some very great advice for making sure your social offer supports your business aims . . .
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Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .
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Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .
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Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid. Via Lisa Sicard
2getmarketing2go's curator insight,
April 24, 2014 11:23 AM
Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.
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Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online?
Philip Brown's curator insight,
February 24, 2014 12:39 PM
Good tips....add one more - plan for the crisis up front; always best to know how to swim before you get in the water!
Scoop.it!
Time to share another extract from my upcoming new eBook! I am in the middle of the second draft and will go through six or seven more afterwards. So, as always, nothing you see here is set in ston...
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I am really happy that so many of you enjoyed reading the first extract from my upcoming new eBook. The interest you have shown for the project is very heart-warming!
Yesterday, I posted the picture above on social networks, and got some great feedback as well. So, I figured that it would be a good idea to share what I have written for that chapter so far.
The content of this chapter may change when I reach the second draft. I count on you to let me know what you think in the comment section!
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Facebook marketing strategy: learn the strategies you need to make your page sticky, from those lovely people at Social Media Examiner . . .
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engagement social media marketing, tagging, social network service, content marketing, social media tools... Via OsakaSaul
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internet tools social media tools, social network service, tag library, google, g+, ritetag... Via OsakaSaul
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Excellent customer service on social media from McDonalds. They've decided to be a part of the conversation instead of just being talked about . . .
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Empire Avenue "Missions" are a great thing. They are nothing short of terrific and flexible in their configuration, and provide a very rapid collection of reactions for those who are crowd-sourcing. Via OsakaSaul
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