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As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.
So, how to measure ROI and how to enhance it?
The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.
So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....
Via Jeff Domansky
How to measure social media ROI and how to enhance it? Here are a few tools for the job.