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5 Tools to improve your Social Media ROI (on a budget)

5 Tools to improve your Social Media ROI (on a budget) | Latest Social Media News | Scoop.it
From www.pagewiz.com - August 13, 2015 4:06 AM

As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.


So, how to measure ROI and how to enhance it?


The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.


So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 13, 2015 3:07 AM

How to measure social media ROI and how to enhance it? Here are a few tools for the job.
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Rescooped by Gerrit Bes from Public Relations & Social Marketing Insight
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Big data can predict whether your new product will flop

Big data can predict whether your new product will flop | Latest Social Media News | Scoop.it
From www.smh.com.au - August 3, 2015 9:23 AM

Most of the data captured about our everyday transactions isn't very exciting.


However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.


A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....


Via Jeff Domansky
Gerrit Bes's insight:

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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Jeff Domansky's curator insight, August 3, 2015 2:44 AM

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....
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Rescooped by Gerrit Bes from Public Relations & Social Marketing Insight
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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | Latest Social Media News | Scoop.it
From www.brafton.com - August 12, 2015 4:49 AM

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.


In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.


In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


Via Jeff Domansky
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Matt Lambert's curator insight, August 14, 2015 5:03 AM

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?
Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...
Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.
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