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"We can create influence through our content if it moves through the network and creates a reaction".
Creating or curating and sharing content is inextricably linked with social influence.
It is one of 3 essential steps to improving social influence that Mark Schaefer identifies in his new book, Return on Influence.
I highly recommend the book, especially for those who are undecided or skeptical about whether influence measures such as Klout really matter. You'll end the book agreeing that they do.
You can get a flavour of the book from this short interview we did at Paper.li.
Via Liz Wilson
