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Are You The Boss Of Your Website? [INFOGRAPHIC]

Are You The Boss Of Your Website? [INFOGRAPHIC] | Latest Social Media News | Scoop.it

Houston is known for various things, including oil, NASA and business-friendly climate. The city also hosts over 50,000 of the busiest sites in the world. That’s more than twice as many as the second-place city, Mountain View, California. Website traffic is extremely top-heavy, with the top 1... http://dashburst.com/infographic/website-owner/


Via DashBurst
Kimberly Castleberry's comment, August 31, 2014 8:57 PM
And this graphic is now - just a few months later - wildly out of date as MediaTemple is now owned by GoDaddy and Hostgator and Bluehost are owned by EIG.
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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Latest Social Media News | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

Via janlgordon
janlgordon's curator insight, November 2, 2013 4:56 PM



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites

Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites | Latest Social Media News | Scoop.it
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...

Via Robin Good
Robin Good's curator insight, September 27, 2013 3:29 PM



Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.


The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.


The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. 


Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 


FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 


Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/ 




Neil Ferree's curator insight, September 27, 2013 5:50 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.


If this article was useful, please share it.

jmwakasege's comment, September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Latest Social Media News | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith
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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Latest Social Media News | Scoop.it

As it turns out, social media and search go hand-in-hand...

 

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss, Irvin Banut, Brian Yanish - MarketingHits.com
Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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Content Creators, Here’s Why You Need to Be A Google Author

Content Creators, Here’s Why You Need to Be A Google Author | Latest Social Media News | Scoop.it

I've been reading a lot about the Google Author programme and AuthorRank this week, so I curated a post covering

*why content creators need to set up their profile

*and how to do it. 

 

In a nutshell, not only does it make you stand out in search results, but it seems that Google is going to take authorship increasngly into account in search results.

 

It's not difficult to set up, especually if you have a one-person blog. There are loads of tutorial around to help even for more complex blogs and websites.

 

If you create any kind of content, I recommend you do it if you haven't already done so. 

 

Read my post here http://lizwilson.me/content-creators-heres-why-you-need-to-be-a-google-author/

 


Via Liz Wilson
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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Latest Social Media News | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good
Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Latest Social Media News | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon, Brian Yanish - MarketingHits.com
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Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | Latest Social Media News | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.

 

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

 

Read more: http://bit.ly/MIbOBR


Via Martin Gysler
Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Google Rolls Out Knowledge Graph to Make Search Results More 'Human' | Latest Social Media News | Scoop.it

Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English.

 

As Google puts it, Knowledge Graph, "taps into the collective intelligence of the web and understands the world a bit more like people do." Wait. What exactly does that mean? Let's take a deeper look at this rollout, and try to make things a little clearer!

 

What is Google's Knowledge Graph?

 

Read more: http://bit.ly/J4FaEA


Via Martin Gysler
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Improve your search experience with Soovle

Improve your search experience with Soovle | Latest Social Media News | Scoop.it
If you are like me, chances are that you do not always find what you are looking for on the Internet. Most of the time, it is just a matter of not using the right keywords. Let Soovle help. This si...
Richard Picard, SEO, SEM's curator insight, November 13, 2013 4:32 PM

Si vous êtes un peu à court d'idées pour trouver de nouveaux mots clés et que vous voulez vous détendre quelques minutes, essayez Soovle. C'est facile à utiliser et c'est parfois surprenant.

hrmanager-UAE's curator insight, March 28, 2014 10:02 AM

Improve your search experience

Cendrine Marrouat - https://www.cendrinemedia.com's comment, March 28, 2014 12:20 PM
Thank you for sharing my article, everyone!
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Return on hashtags using what gets desired results

#returnonhashtags Show me what I’m getting from my hashtags Show me which tags got me > real results, not this #tripe! >

Via OsakaSaul
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Latest Social Media News | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

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The Future of Learning Is All About Curation and Search

 

 


Via Robin Good
Robin Good's curator insight, June 4, 2013 1:46 PM



If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.


Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel


Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 


MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3


Subscribe to iTunes podcast: http://valueofsimple.com/itunes







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Visualizing How Popular Content Gets Virally Spread on Social Media: ViralSearch

What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...

Via Robin Good
Robin Good's curator insight, March 16, 2013 3:12 PM



ViralSearch from Microsoft Research Labs is a new means to navigating, searching, content that spreads over social media.

ViralSearch visualizes how stories get distributed and how they virally get spread online.


From the official site: "An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics."


A fantastic tool, but still in its testing phase.


Hope it will soon be available to many.


Original video: http://youtu.be/wSwOszoHuoI


Download video: http://msrvideo.vo.msecnd.net/rmcvideos/185452/dl/185452.mp4



Mariale Peñalosa Arguijo's curator insight, April 4, 2013 8:09 AM

add your insight...

 10
paola severi's curator insight, May 13, 2013 3:24 AM

il potere dei video

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Create RSS Feeds for Any User or Search Query on Google+: Feed+

Create RSS Feeds for Any User or Search Query on Google+: Feed+ | Latest Social Media News | Scoop.it

Robin Good: If you are looking for a way to create RSS feeds from Google profile listings and Google+ searches, here is a working solution: Feed+ for Google Chrome.

 

Feed+ supports two different types of feeds:

 

a) Public user feeds: this turns all public messages of a selected user on Google Plus and turns it into an RSS feed. To create the feed, you either need to enter the profile ID which you find on the public profile page on Google+, or the full profile url.

 

b) Search results: this creates an RSS feed from a selected search term. It combines all public posts that include the search phrase.

 

Go get it here: https://chrome.google.com/webstore/detail/eaiadkmgpppkonfodnepmoknpaphnlij?utm_source=labnol.org

 

(Alternative tool: Google Plus Feed)

 

 


Via Robin Good
Sigalon's comment, September 28, 2012 11:46 PM
Get well! See you soon on Scoop.it. Atb, Sigalon.
ChaplainAl Kolades's curator insight, June 26, 2014 2:26 PM

Its all here at www.chaplainal.com Come and learn, Come and share, come and be motivated. Come also to be used by God.

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Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Latest Social Media News | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty


Via Philippe J DEWOST, Martin (Marty) Smith
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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Latest Social Media News | Scoop.it
When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages.

Via Mark Mayhew, Jaana Nyström
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Google Penguin Update and What Bing Suggests To Do: Diversify Out of Search

Google Penguin Update and What Bing Suggests To Do: Diversify Out of Search | Latest Social Media News | Scoop.it

From the original article by Barry Schwartz on Search Engine Land: "Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry.


The post is about Google’s latest Penguin update and how SEOs and webmasters need to be better prepared for such updates.


The basic advice is simple, SEOs and webmasters need to do one thing – diversify.


Duane is not just saying, focus on Bing and make sure your site does well there too.

 

Yes, if you lose all your Google traffic, ranking well in Bing is nice but since Bing only has about 30% marketshare, you are still missing out on a lot of traffic."

 

Interesting. 6/10

 

Full article: http://searchengineland.com/bing-offers-advise-on-googles-penguin-update-diversify-121940


Via Robin Good
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8 Ways to Drive Traffic to Your Site With Google+

8 Ways to Drive Traffic to Your Site With Google+ | Latest Social Media News | Scoop.it

Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that!


Via The Write Connection, contentmarketingdigest
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