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Looking for some Facebook management tools that will help you achieve better success on Facebook? Check out these 6 very useful tools. Via Brian Yanish - MarketingHits.com 
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Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... Via janlgordon
janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand 
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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![What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/8sVKIlryS0_xuvtf3rAXZTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
tdce
What you need to know about content marketing this 2012
I like this infographic because content marketing is all about sharing your stories. This piece shares with us statistics that will help guide us in using content marketing/storytelling to grow our businesses in 2012. I love what the data shows.
And thank you fellow curator Jonha Revesencio for originally finding this article! Via Shirley Williams (appearoo.com/ShirleyWilliams)
's comment March 26, 2012 11:09 PM
Thank you for re-scooping this article Gerrit! Have a great week :)
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Unsure how to create a personal brand? This guide takes you through the basics and provides examples along the way. Via Pantelis Chiotellis, Ivo Nový
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Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]
Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.
To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).
Read more: http://www.forbes.com/sites/dorieclark/2012/11/11/to-succeed-in-sales-suspend-your-self-interest/ Via Martin Gysler
Nuava Solutions's curator insight,
December 19, 2012 10:47 AM
For more information on Online Solutions, please visit our website or contact us.
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I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy.
Here are some highlights:
**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.
**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.
Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.
Here are some of the ways:
**content curation improves collaboration between: **content creators **thought leaders **product development, **R&D, **marketing **content consumers **potential customers **organization service **support **sales **product development staffs **channel partners **prospects and customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/zn0XoK] Via janlgordon
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A GREAT set of useful tools, from advertising to scheduling to identifying your most engaged Facebook fans.