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Rescooped by Gerrit Bes from Public Relations & Social Marketing Insight
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4 Google Tools That Will Boost Your #PR - SEMrush

4 Google Tools That Will Boost Your #PR - SEMrush | Latest Social Media News | Scoop.it
From www.semrush.com - July 10, 2015 3:36 AM

There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience.


While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served.


So, here are some tools that I use in my own efforts as in performing my outreach role:...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 9, 2015 11:56 AM

Good reasons why PR and SEO work well together.
Manny Pacquiao's curator insight, July 9, 2015 7:38 PM

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Rachel Wild's curator insight, July 10, 2015 3:55 AM

You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/
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Infographic Demand Is So Elastic It May Be Infinite

Infographic Demand Is So Elastic It May Be Infinite | Latest Social Media News | Scoop.it
From holtz.com - August 17, 2012 1:36 AM

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

Marty Note
I agree with the idea here. Many things that say they are infographics are not and the demand for making complex communication easier to understand is elastic and infinite. No matter how much data you cut down with an infographic, much like bamboo, there is always more.

There has been some talk among my marketing friends that infographics are over. Nonsense the benefits of making data understandable in an instant so outstrip any potential "over use" that beginning is more the word than over.

This is not to say all infographics are equal. There is a pretty clear bell curve of greatness here with many clogging up the middle with Cs and Bs only a few As and fewer A+. The interesting thing may be how few outright BAD infographics there are even as the number significantly increases the benefits of average infograhics are still considerable.


Via Jeff Domansky, Martin (Marty) Smith
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