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Here is a great example of how the spontaneous content curation efforts by individual users of a marketplace can provide significant benefits both to the marketplace sellers as well to all buyers.

On ThemeForest, which is one of the largest and best catalogues of web site themes and designs, you can find an endless number of curated collections of templates, image sets, presentation decks and others resources (like video footage or soundtracks) for publishing quality content on the web. In fact, there are so many of them that the main problem for whoever goes to shop there, is the time needed to search and find what may best fit his needs.

But thanks to a community feature called "collections", any registered user can collect and organize individual themes found on ThemeForest into individual collections which can be shared with everyone publicly (or kept private).

Here some great examples: 

• Reviews & Rating Themes (36 items): http://themeforest.net/collections/2183870-reviews-rating-themes 
   
• Premium Tumblr Themes (131 items)
  http://themeforest.net/collections/2518623-premium-tumblr-themes 
   
• Prestashopt Templates (38 items):
  http://graphicriver.net/collections/2391279-prestashop-templates 
   
• Cinematic soundtracks (70 items):
  http://themeforest.net/collections/325927-cinematic-masterpieces 

The ensuing benefit for the users of the marketplace is the ability to find more rapidly valuable items within the ocean of options available.

As a consequence also whoever runs Themeforest benefits from more sales and less time spent by new buyers in finding what they are looking for.

But there's more.

Since ThemeForest is part of a larger network of design resources that includes video assets (VideoHive), graphic resources (Graphic River), design apps (CodeCanyon) and several others, the collections can and do often include assets coming from the other sites of the network facilitating serendpitous discovery for buyers of other useful products.

Finally, individual merchants selling on the Envato network can curate their own collections showcasing their best work according to specific uses and applications.

A great example of how curation can significantly help online sales in situations where there is a very large number of products or services on sale.

Check it out now: http://themeforest.net/collections 

The Amazon Wish List system allows you to create collections of any kind of products which can be collected from any online shop and to have them  published on Amazon.

Using the Amazon Wish List system you can create easily lists of any kind of products that can be easily consulted, sorted, and shared with others.

The Amazon Wish List offers a dedicated extension for Firefox, Chrome, Safari, Internet Explorer and for your IPad. Alternatively a standard bookmarklet is also available.

My comment: An excellent alternative and complement to Amazon Collections which allows not just to organize and publish lists of Amazon products, but it extends this ability to any online shop. Wherever you are you can clip and collect any product into an Amazon Wish List. Ideally Amazon Collections and Wish Lists should be one thing and the best features of each merged into one facility.

Wish Lists are less appealing visually but offer the opportunity to be viewed as compact lists (handy for large ones), to be sorted and filtered in a numbered of ways and to be printed. Something you cannot do with Amazon Collections.

Free to use.

Find out more: http://www.amazon.com/wishlist/universal/ref=cm_wl_xt_top_lm_ff_huc

Here is a sample wish list of Portable Wireless Microphones I have recently created: http://www.amazon.com/registry/wishlist/1H58ZIB8Y5N1W/ref=cm_sw_r_tw_ws_MPTasb0JBVQBB

Amazon-Wunschliste mit portablem Audio-Equipment für Video-Interviews.