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Check Google Penalties and Impact On Your Site with the Google Penalty Checker

Check Google Penalties and Impact On Your Site with the Google Penalty Checker | Latest Social Media News | Scoop.it

Via Robin Good
Robin Good's curator insight, August 5, 2013 11:54 AM



The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.


The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.


Invaluable.


Free to use.


If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/


Try it out now: http://fruition.net/sem/user/login


Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/


FAQ (very useful): http://fruition.net/seo/google-penalty-faq/ 




Adam Atodl's curator insight, August 5, 2013 7:37 PM

This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.

The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. 

Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(


Register for a free account here: http://fruition.net/sem/user/register

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PMD (Partial Match Domains) Targeted by Google Last Algo Updated

PMD (Partial Match Domains) Targeted by Google Last Algo Updated | Latest Social Media News | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.

Via Robin Good
Robin Good's curator insight, June 27, 2013 5:31 AM



Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor.


According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for.

These are called PDM (partial domain matches) and data shows that these have all been strongly affected.


So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening.


From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: "



Informative. Useful data. 8/10


Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update




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The Risks of Submitting Your Site To Low-Quality Web Directories: Google Has Started Penalizing Them

The Risks of Submitting Your Site To Low-Quality Web Directories: Google Has Started Penalizing Them | Latest Social Media News | Scoop.it

Robin Good: If you have been submitting your blog, web site or RSS feed indiscriminately to tens of web directories, you may want to give a serious read to this report from SEOMoz. 

 

According to the research done, Goolge has started banning and penalizing many web directories as many of these offer next to no value at all to final readers, and have been created mostly with the purpose of providing a promotional/visibility/linkback resource.

 

It looks like Google has decided to stop allowing these sites to pass "juice" to its listed member sites by penalizing them and in the worst cases (tens of them) to completely ban the directory from the SERPs.

 

From the SEOMoz original article: "...Google deindexed several directories a few weeks ago.

 

This event left us wondering if there was a rhyme to their reason. So we decided to do some intensive data collection of our own and try to figure out what was really going on.

 

We gathered a total of 2,678 directories from lists like Val Web Design, SEOTIPSY.com, SEOmoz's own directory list (just the web directories were used), and a few others, the search for clues began.

 

Out of the 2,678 directories, only 94 were banned – not too shabby.

 

However, there were 417 additional directories that had avoided being banned, but had been penalized."

 

Very useful data. 8/10

 

Full report: http://www.seomoz.org/blog/web-directory-submission-danger


Via Robin Good, ABroaderView
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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Latest Social Media News | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.

Via Robin Good
Robin Good's curator insight, July 11, 2013 5:09 AM

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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What To Do When Google Doesn't Accept Your Reconsideration Request

What To Do When Google Doesn't Accept Your Reconsideration Request | Latest Social Media News | Scoop.it
On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google.

Via Robin Good
Robin Good's curator insight, April 4, 2013 8:02 AM



Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked.


Key takeaways:


  1. Start by building up a list of all the links pointing to your website - This is extremely easy. Login to Open Site Explorer, Google Webmaster Tools and use other websites such as Ahrefs or Majestic SEO. ...

  2. Work to remove those links hard - Removing links isn't easy, there are numerous sites out there that will help remove links from you, but it's a fairly slow process. ...

  3. If you can't remove links - If you can't remove links, use the Google Disavow tool. That being said, don't use it unless absolutely necessary. ...

  4. Write good quality content - Show Google that you can write good content. Make sure that all the content on your website is unique, up to date and interesting...

  5. Spend time on your reconsideration request - Google must receive hundreds, if not thousands, of reconsideration requests each and every week. Rather than sending in a paragraph, spend some time telling them what you've done wrong and most importantly, be honest. Tell them why you think you've been targeted, what you've done to rectify it and how it won't happen again.

But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request.

Interesting. Useful. Informative. Resourceful. 8/10


Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience



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Google Penguin Update: If You Have Been Hit Your WordPress Plugins May Have Something To Do With It

Google Penguin Update: If You Have Been Hit Your WordPress Plugins May Have Something To Do With It | Latest Social Media News | Scoop.it

"It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended."

 

From the original article by Danny Sullivan at Search Engine Land some key points I extracted:

 

"...Penguin, like Panda, is a filter that gets refreshed from time-to-time. Penguin is not constantly running but rather is used to tag things as spam above-and-beyond Google’s regular spam filtering on a periodic basis.

 

...To further confuse matters, some who lost traffic because of Penguin might not be victims of a penalty at all. Rather, Google may have stopped allowing some links to pass credit, if they were deemed to be part of some attempt to just manipulate rankings. If sites were heavily dependent on these artificial links, they’d see a drop just because the link credit was pulled, not because they were hit with a penalty.

 

...if you know that you were hit by Penguin (because your traffic dropped on April 24):

 

-> Clean up on-page spam you know you’ve done

 

-> Clean up bad links you know you’re been involved with, as best you can

 

-> Wait for news of a future Penguin Update and see if you recover after it happens

 

-> If it doesn’t, try further cleaning or consider starting over with a fresh site

 

-> If you really believe you were a false positive, file a report as explained here

 

Just in, by the way, a list of WordPress plug-ins that apparently insert hidden links. If you use some of these, and they have inserted hidden links, that could have caused a penalty."

 

Informative. 8/10


Full article: http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463 ;

 

(Suggested by Giuseppe Mauriello)


Via Robin Good
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