Latest Social Media News
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Why Your Business Needs Community: Riffing With Kelly & Curagami

Why Your Business Needs Community: Riffing With Kelly & Curagami | Latest Social Media News | Scoop.it

Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post. 


Via Martin (Marty) Smith
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Haiku Deck & Scoopit Examples Of New SaaS Development Model

Haiku Deck & Scoopit Examples Of New SaaS Development Model | Latest Social Media News | Scoop.it

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  


Via Martin (Marty) Smith
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The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | Latest Social Media News | Scoop.it

Via Robin Good
Susan Daniels's comment May 14, 2013 11:32 PM
Absolutely! Scoop.it is one of the best tools I've encountered in over ten years online :)
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
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How to edit a Paper.li - video tutorial

How to edit a Paper.li - video tutorial | Latest Social Media News | Scoop.it
Thanks to the team at RazorSocial for this awesome tutorial on how to edit your paper. Be sure to tweet Ian Cleary and let him...

Via Gust MEES
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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Latest Social Media News | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith, John van den Brink, Lisa Sicard
malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Why Paperli Rocks Redux

Why Paperli Rocks Redux | Latest Social Media News | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation | Latest Social Media News | Scoop.it

100 sites to help you build your social newsroom. 


Via Kelly Hungerford, Gregg Breward
Kelly Hungerford's curator insight, January 31, 2013 7:55 AM

We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences? 

 

Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours? 

 

Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.  

 

As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)

 

1. Paper.li:

 

-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic. 

 

-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities. 

 

-distribution:  Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key. 

 

-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people. 

 

The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented! 

 

2. Hootsuite: 

 

It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times

 

3. Savepublishing:

 

Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!

 

4. Your own blog, or Scoop.it. 

 

Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog. 

 

 

These four tools are all I need. What does your social newsroom look like? Can you do more with less? 

 

malek's curator insight, March 7, 2013 10:31 AM

Everyday new curation front.

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Paper.li papers get complete makeover

Paper.li papers get complete makeover | Latest Social Media News | Scoop.it
Do you use Paper.li to stay up to date with news in your industry? If so, have you noticed that they unveiled their newly redesigned papers this morning?

 

I exchanged a couple of emails with Community Manager Kelly Hungerford, and she explained to me the ideas behind the change.

 

What do you think?

Cendrine Marrouat - https://www.cendrinemedia.com's comment, October 4, 2012 4:31 PM
Thank you for sharing, Deanna!
Cendrine Marrouat - https://www.cendrinemedia.com's comment, October 5, 2012 11:41 AM
Thank you!