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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon 
Scoop.it!
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer. 
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
Scoop.it!
![Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/k-QnWhwK6ObA8u7X3_YhBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this infographic and article posted by Mark Fidelman on Forbes because every business needs to pay attention to this or risk loosing productivity by their workforce and much more.
Here are some highlights:
Take a look at this survey from uSamp commissioned by Yaacov Cohen to more than 500 mobile business users nationwide, in which they uncovered some very important information.
Here are just a few things they discovered:
**Of the executives surveyed, more than half (56 percent) admitted to project delays or missed deadlines because of poor mobile collaboration, and 38 percent missed business opportunities altogether
**Similarly, 54 percent of executives finish projects on the road at least half the time, of which, nearly three quarters (72 percent) finalize documents up to an hour before a presentation.
Fourteen percent finish documents within five minutes of a presentation or even after the meeting adjourns.
Half of all respondents reported difficulties in getting input from colleagues in a timely manner with 41 percent working off potentially out-of-date documents.
The most striking aspect of the uSamp data are how much work people are attempting to do outside the office.
The most striking aspect of the response from business is how little they are doing about it.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read and see infographic here: [http://tinyurl.com/7ol3e8y] Via janlgordon
Felos360 's comment,
July 22, 2012 4:18 PM
Outstanding post on Mobile Marketing Strategy and Beyond. Felos360 L.L.C. will follow this topic and priovid you the best information all local business need to know
http://felos360.localrankingreport.com
janlgordon's comment,
July 22, 2012 11:35 PM
Thank you Felos360, I'm glad you liked this post - great to meet you here, thanks for following me, will follow you back:-)
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janlgordon's curator insight,
May 26, 2013 10:33 PM
This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know. Here are some highlights: "Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009. Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps. Here are four usage trends developers and publishers should consider: 1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. 2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. 3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience. 4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way. Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond Read full article here: http://read.bi/13UouwP
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This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.
What implications does this have for advertisers and retailers - interesting insights and food for thought.........
Mobile today and in the future - here are some highlights:
Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?
“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.
The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Read full article here: [ http://bit.ly/QHctVZ]
Via janlgordon
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014