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This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.
What implications does this have for advertisers and retailers - interesting insights and food for thought.........
Mobile today and in the future - here are some highlights:
Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?
“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.
The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Read full article here: [ http://bit.ly/QHctVZ]
Via janlgordon 
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This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.
Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw
Here is what the report covers:
**Draws on research from four sources:
**a global consumer behavior survey (10,000 online consumers),
a **global executive survey (600 business executives),
**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.
Here are a few highlights that caught my attention:
**See opportunity in consumer behavior change
**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016
**One of the key insights that Accenture brings as a result of some of its latest research is,
**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’
**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see infograph [bit.ly/WsB6Vwhic]
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity
By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.