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![Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/OT-3ZzQ4y5Et7mhDxCNghTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
janlgordon's curator insight,
February 19, 2013 5:32 PM
This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space. The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content. Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are) **Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year. **87% of marketers in the US use video for content marketing **Two of the biggest social networks aim to dominate the video sharing scene *Facebook and mobile video *Vine and Twitter Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" See article and infographic here: [
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![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.
Here are some highlights:
**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone
**200+ million (1/3 of all users) access Facebook from a mobile device
**91% of all mobile internet use is “social” related.
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janlgordon's curator insight,
May 26, 2013 10:33 PM
This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know. Here are some highlights: "Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009. Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps. Here are four usage trends developers and publishers should consider: 1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. 2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. 3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience. 4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way. Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond Read full article here: http://read.bi/13UouwP
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This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.
What implications does this have for advertisers and retailers - interesting insights and food for thought.........
Mobile today and in the future - here are some highlights:
Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?
“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.
The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Read full article here: [ http://bit.ly/QHctVZ]
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Los usuarios de smartphones son importantes para la mercadotecnia
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.