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Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.

Here are some highlights:

"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.

Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.

Here are four usage trends developers and publishers should consider:

1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.

2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.

3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.

4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.

Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond

Read full article here: http://read.bi/13UouwP

Los usuarios de smartphones son importantes para la mercadotecnia

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

¡La guerra del video ha comenzado!