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This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.

Here are some highlights:

"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.

Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.

Here are four usage trends developers and publishers should consider:

1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.

2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.

3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.

4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.

Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond

Read full article here: http://read.bi/13UouwP