Latest Social Media News

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.

Here are some highlights;

The Promise of 2013 was fulfilled:

"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".

This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".

"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.

Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.

Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond

Read full article here: [http://bit.ly/1fKs29i]

Image: Newslettercartoon.com

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

add your insight...

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

¡La guerra del video ha comenzado! 

This article was written by our top Scoopiteer, Marty Smith for Curatti

Here is are a few highlights:

What is the real social mobile marketing Paradox?

The real social mobile marketing paradox is we don’t know what we don’t know.

Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.

How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1bRQg0V]

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Thanks - great insights for later to digest.

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.

Here are some highlights:

"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.

Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.

Here are four usage trends developers and publishers should consider:

1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.

2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.

3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.

4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.

Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond

Read full article here: http://read.bi/13UouwP