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Using social media correctly is like putting your Rolodex on steroids.
Suddenly, it can be much easier to find people. When it works, the days of gatekeepers blocking your phone calls are a thing of the past. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates.
But there are some important lessons to learn. For one, you still have to build relationships if you want your communications to move your business forward. And building meaningful relationships in social media can take more effort than meeting people face-to-face.
