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#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex Via Ron Sela, Rami Kantari
Ron Sela's curator insight,
September 8, 2013 8:14 AM
Social Influencer Sites: How Relevant Are They? 
Lynn O'Connell for O'Connell Meier's curator insight,
February 3, 2014 4:08 AM
My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow. 
Beckie Epke's curator insight,
May 14, 2014 1:27 AM
Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry. People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome.
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Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.
Deb Nystrom, REVELN's curator insight,
July 31, 2013 11:50 PM
First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab. ~ Deb
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Infographics are changing the way we share information, so we thought it would be a good idea to gather 12 essential ones that would help marketers and businesses understand what’s currently taking place in the online world as well as make better use of the tools we have at our disposal. Via Lauren Moss, Antonios Bouris
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In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon
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Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network. Via Ron Sela, Rami Kantari
olbow's curator insight,
September 6, 2013 12:04 PM
good effects on plusses. * recommended posts on the streams * recommended posts are shown to your circles, but can also be shown to your extended circles * CTA to add the person to your circle * last but not least, the posts plussed by your circels will score better in your google search result => more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"
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From
rt
A Palestinian information system expert says he was forced to post a bug report on Mark Zuckerberg’s Facebook page after the social network’s security team failed to recognize that a critical vulnerability he found allows anyone to post on... Via Laurens ten Hagen
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To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa. The website also links to her PhD thesis: The participatory web in the context of academic research : landscapes of change and conflicts I just developed an infographic on my experience using easel.ly
It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create. A great way to illustrate one’s experience.
Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's curator insight,
July 15, 2013 11:29 AM
As she says, "A great way to illustrate one’s experience." ~ D
Deb Nystrom, REVELN's curator insight,
July 15, 2013 11:36 AM
I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool. ~ Deb
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here a few highlights from the article:
"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator:
a) Be knowledgeable and well read on your subject matter of choice;
b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.
People want to connect with the human element of a brand and those that work for the organisation.
Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
Steve’s top three emerging trends for media?
1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.
Read the full article http://j.mp/H17F45
Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, Robin Good
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Maybe this could be a new strategy to engage also employees...