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Scoop.it!
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren't alone. But times are changing for social media and these ... Via AnnaGenis 
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Scoop.it!
This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.
You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI
The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin
The interviewees:
Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
Read more: http://bit.ly/Kea57T Via Martin Gysler
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