B2B Marketers to Up Spend on Content, Mobile in 2014 - eMarketer | #TheMarketingTechAlert | Latest Social Media News | Scoop.it
From www.emarketer.com - January 23, 2014 7:46 AM
2014 will be the year of content marketing in the business-to-business (B2B) space. Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video.

 

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Via Marteq, Pekka Puhakka