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As social media became seen as the next start up gold rush, the older generation of software providers in email marketing and lead generation rushed to join the party. This saw the rapid evolution of platforms like Marketo, Eloqua and Pardot amongst many.
Here is a timeline from Marketing Automation Insider that suggests the journey started in 1992 with Unica. According to them the industry is now $1.65 billion industry and has seen $5.5 billion in acquisitions by Salesforce, IBM, Adobe and Microsoft and others....
Via Jeff Domansky
The splintering of media, social networks and digital disruption has made a marketing platform vital. Jeff Bullas provides an excellent overview and shares 10 top digital marketing automation tools. Recommended reading. 9/10
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