These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Via janlgordon
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Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.
janlgordon's curator insight,
May 26, 2013 10:33 PM
This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know. Here are some highlights: "Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009. Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps. Here are four usage trends developers and publishers should consider: 1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. 2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. 3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience. 4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way. Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond Read full article here: http://read.bi/13UouwP
janlgordon's curator insight,
January 26, 2013 3:46 PM
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone. Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw Here is what the report covers:
**Draws on research from four sources: **a global consumer behavior survey (10,000 online consumers), a **global executive survey (600 business executives), **industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics. Here are a few highlights that caught my attention: **See opportunity in consumer behavior change **Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016 **One of the key insights that Accenture brings as a result of some of its latest research is, **you have to look beyond the ‘who’ and the ‘where’ of what is
Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infograph [bit.ly/WsB6Vwhic]
Stephane Bilodeau's curator insight,
January 27, 2013 8:54 AM
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016. |
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014