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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon 
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The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Via janlgordon
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting? 
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer. 
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st 
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.
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janlgordon's curator insight,
May 26, 2013 10:33 PM
This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know. Here are some highlights: "Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009. Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps. Here are four usage trends developers and publishers should consider: 1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. 2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. 3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience. 4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way. Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond Read full article here: http://read.bi/13UouwP
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![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.
Here are some highlights:
**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone
**200+ million (1/3 of all users) access Facebook from a mobile device
**91% of all mobile internet use is “social” related.
Via janlgordon
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014