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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time. Via Brian Yanish - MarketingHits.com 
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Robin Good's curator insight,
June 30, 2013 3:34 AM
If you are looking for a way to become less dependent on SEO to keep your web site visibility on search engines, a new approach, promoting a radically different approach to conquer the search engine result pages, is emerging. It is being called New SEO. From obsessive keyword analysis and inbound linking focus the new SEO approach focuses on higher quality content and greater attention to audience engagement and relationship building. The accompanying infographic from Positionly eloquently illustrates the key differences between the traditional way of doing SEO and the new approach. "The old way of thinking about SEO meant that analytical and mostly technical knowledge was given an edge. New SEO should prize analytical and mostly marketing knowledge." Rightful. Useful reminder. 7/10 Original article and infographic: http://socialbarrel.com/sustainable-and-algorithm-proof-new-seo-methods-for-2013/52145/ 
Celebritize You's comment,
July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
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internet tools social media tools, social network service, tag library, google, g+, ritetag... Via OsakaSaul
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Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised): 2. Disruptions. 3. Asking for help. 4. Listening. 5. Crowdfunding Via Martin (Marty) Smith
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Robin Good's curator insight,
May 20, 2013 3:25 AM
Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices. If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen. As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu. To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas. Other key features include the ability to embed any newly created form or survey onto any website or blog. It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results. Free to use. Find out more: https://www.typeform.com/
FAQ: http://support.typeform.com/ Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/
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Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.
Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.
Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.
When you solve real customer problems, you put yourself at the head of the pack in your niche."
Truthful. 8/10
Full article: http://www.copyblogger.com/webinars-for-engagement/ ; Via Robin Good
Mitchell Levy's curator insight,
January 26, 2013 11:50 AM
If you're going to create a webinar, do it right and make sure that it's not just your megaphone, but your listening device. |
Creatove waus tp sharing through social media, blogs, ebooks, and the like...
Speaking words of wisdom...
It seems to me that the more you learn the more there is to learn.
Read books to gain the edge.
A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.