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Scoop.it!
How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced. Via Robin Good 
Robin Good's curator insight,
May 8, 2013 2:28 PM
Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005. In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site. Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized. The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does. Informative. Insightful. Very useful. 8/10 Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
Scoop.it!
Robin Good: Eppie Vojt, a Digital Marketing Consultant at JPL, has just published a great case study on making "garbage" rank in the SERPs, and at the end of it has discretely launched a new great online tool: LinkDetective.
LinkDetective will x-ray and dissect any website to provide you with a detailed breakdown of all the links pointing to that URL. Not only. LinkDetective allows you to slice and dice this data in a million different ways, giving you the capability for example to see only anchor text links coming from blogs, comments, or blogrolls and to see exactly where those have been obtained.
"Most link metrics tell a story you already know -- people are ranking with authoritative links and heavy use of anchor text.
No matter how you slice that, it doesn't get more actionable.
The challenge is figuring out where you can GET THOSE LINKS. Isn't it?
That's where Link Detective comes in.
Link Detective rifles through a backlink profile using semantic markup and URL naming conventions to group links by type. This makes it SUPER easy to see which of your competitors' links you can swipe for yourself.
Even if you're not looking for the "low-hanging fruit," Link Detective can make your job easier.
By quickly classifying low quality links, Link Detective leaves a smaller pile of high quality contextual links behind that you can run through manually.
No matter how you use it, Link Detective makes link building a breeze."
Highly recommended. 9/10
Sign-up now: http://www.linkdetective.com/ ;
Via Robin Good
Alex Briscese's comment,
March 17, 2012 12:06 PM
Questo tool è interessante ma utilizzabile solo in combinazione con "opensite explorer" di seomoz, scaricando il csv dopo che si è fatta l'analisi di un link di un competitor (infatti si vede: "This should be an export from Open Site Explorer of external links only.").
Fin qui non ci sarebbe nulla di male, peccato che su Open Site Explorer non si può fare neache 1 prova senza registarsi già dall'inizio come "trial of pro account" , fornendo fin da subito carta di credito . Penso che almeno 1 prova con un reale "free account" su seomoz potevano almeno concederla , se ci si dimentica di stoppare il mese di trial vengono addebitati automaticamente 100 $ al mese per l' account pro . A parte questo aspetto, in linkDetective mi sembra molto utile la possibilità di filtrare le tipologie di link, una cosa in più rispetto a molti tool seo .
Robin Good's comment,
March 18, 2012 8:56 AM
Dear Alex,
thank you for your kind comment on this. I have used Open Site Explorer myself and keep using it with satisfaction. I think your concern should be voiced in an open post to SEOMoz so that your frustration can be heard and acted upon. From my viewpoint I must say, that while it is true that you need to sign up for a free trial with a credit card, no money is asked right away, and the Pro subscription can be suspended one minute-after you have opened it, giving you login access to export as much 10,000 records from OSE without needing to pay anything. Given that anyone can go to a post office or elsewhere and get a credit card with a few euros deposited on it, and the unique value that this service provides, for free, I wouldn't be so heavily critical for those who have invested for so long in making this data accessible. Again, I empathize with your frustration but I think the benefit provided remains untainted by their customer acquisition policy.
Alex Briscese's comment,
March 18, 2012 1:26 PM
Yes Robin, I basically agree with you when you say they provide a really good service, I just wanted to point out that particular aspect that maybe someone is not aware of.
Anyway, as I said before, i think this is valuable tool for people that wants to improve their link building strategy, having access to detailed useful informations. |
Scoop.it!
Robin Good's curator insight,
August 10, 2013 9:50 AM
Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization. Specifically, as Tom Forenski reports here:
On the Google official page these other situations are listed as not OK:
Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties. safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate. Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/ (Image credit: Red card by Shutterstock) 
Clipping Path India's comment,
March 17, 2015 6:45 AM
Content, content and only content is the king.
Scoop.it!
Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.
Recommended. 9/10 Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation ; Via Robin Good
Namita Patel's comment,
May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com |
If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties.
The collection includes:
7 selected videos from Google Matt Cutts
1 clip with Rand Fishkin - SEOMoz
1 clip with Shane Walker
1 additional video
Useful. Informative. 8/10
Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/
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