Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen.
Via Martin (Marty) Smith
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Scoop.it!
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on. Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
April 26, 2013 11:47 AM
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment,
April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
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Lean Content Movement
Guillaume, Marc and Alley are championing a new movement I believe in. The "Lean Content" movement is about creating rich visual marketing and getting your point across faster and with less work by your audience.
My friend @MarkTraphagen just used one of his favorite tools, Hiaku Deck, to demonstrate this with my 5 New Ecommerce Lessons (http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html ) post.
I loved the example so much I embedded it on top of the post. Haiku Deck is a great tool and Mark is an amazing teacher.
COOL
Mark's Haiku Deck of my blog post is TRENDING on Slideshare (linked off their homepage):
http://www.slideshare.net/?ss