Latest Social Media News

This piece and report was done by Brian Solis .  Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.

 

Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.

 

 

Here's what caught my attention:

 

Whether we know it or not, our social activity now contributes to our stature within each network.

 

**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.

 

**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. 

 

**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://www.briansolis.com/]

Via janlgordon

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now

 

 What's The real truth?  

When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".

 

As the old adage goes, "You are who you hang out with".

 

**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.

 

What about the influencer, the big time blogger you ask?

 

**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.

 

**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more

 

**True meaningful interactions beyond social platitudes don't scale after a certain point.

 

**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.

 

**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.

 

We choose to be Influenced

 

**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see video here: [http://bit.ly/NW7OMt]

 

Image by Eyesplash

Via janlgordon