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Curated by Gerrit Bes
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The Personalized Power of Google+ Plus Ones

The Personalized Power of Google+ Plus Ones | Latest Social Media News | Scoop.it
Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network.

Via Ron Sela, Rami Kantari
Ron Sela's curator insight, September 6, 2013 6:37 AM

The Personalized Power of Google+ Plus Ones

olbow's curator insight, September 6, 2013 12:04 PM

good effects on plusses. 

* recommended posts on the streams

* recommended posts are shown to your circles, but can also be shown to your extended circles

* CTA to add the person to your circle 

* last but not least, the posts plussed by your circels will score better in your google search result 

=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Latest Social Media News | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Latest Social Media News | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
Rescooped by Gerrit Bes from Collaboration & Crowdsourcing in Social Media Communities
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Latest Social Media News | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ;


Via Robin Good, janlgordon, Heiko Idensen
Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Latest Social Media News | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela, Rami Kantari
Ron Sela's curator insight, September 8, 2013 8:14 AM

Social Influencer Sites: How Relevant Are They?

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 2014 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 2014 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

Rescooped by Gerrit Bes from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Klout Expert Advice | Strategy for gaining new followers on Twitter.

Klout Expert Advice | Strategy for gaining new followers on Twitter. | Latest Social Media News | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

Via Zbynek Kysela ✔, ABroaderView
Zbynek Kysela ✔'s curator insight, April 3, 2013 7:03 AM

I use Tweetadder for this purpose.

Store as many tweets I want and tweet them when I want.

Retweet whatever accounts I like however often I like.

Automatically follow, unfollow and much more.

Results are awesome and there are no monthly fees like in other apps..

 

Link ---> http://bit.ly/tweetadderPRO

Thomas Wooldridge's comment, April 5, 2013 9:37 AM
How much does this cost
Zbynek Kysela ✔'s comment, April 9, 2013 7:59 PM
I use 5 account version. The price was $74 There are also 1/10/Unlimited account versions and free DEMO. Link ---> http://bit.ly/tweetadderPRO
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Latest Social Media News | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon, Brian Yanish - MarketingHits.com
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10 Steps to Finding the Influencers in Your Market

10 Steps to Finding the Influencers in Your Market | Latest Social Media News | Scoop.it

Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]

 

Why is an influencer strategy so important?

It can help drive your social media execution. It can be a core part of your search engine optimization strategy. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.

There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.

 

Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/


Via Martin Gysler
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