Latest Social Media News

The Personalized Power of Google+ Plus Ones

good effects on plusses. 

* recommended posts on the streams

* recommended posts are shown to your circles, but can also be shown to your extended circles

* CTA to add the person to your circle 

* last but not least, the posts plussed by your circels will score better in your google search result 

=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"

Social Content Marketing is no longer an Option.

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Insightful article of how you can map and manage the influence within your business ecosystem.

Do people actually read the content? Will it keep them following you?

Social Influencer Sites: How Relevant Are They?

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.

The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.

Here's what you need to know:

Search is one of the first places where buyers start.

According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.

But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.

Here's something you need to do:

Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report

Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.

The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.

There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.

I have highlighted a few that caught my attention:

Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.

Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://selnd.com/16vN3SR]

Great stuff

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...