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Scoop.it!
Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network. Via Ron Sela, Rami Kantari 
Scoop.it!
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource... Via janlgordon
Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem. |
Scoop.it!
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence. 
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought? 
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?
Scoop.it!
This piece was written by Geoff Livingston. In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now
What's The real truth? When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".
As the old adage goes, "You are who you hang out with".
**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.
What about the influencer, the big time blogger you ask?
**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.
**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more
**True meaningful interactions beyond social platitudes don't scale after a certain point.
**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.
**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.
We choose to be Influenced
**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see video here: [http://bit.ly/NW7OMt]
Image by Eyesplash Via janlgordon
's comment August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."
Interesting to think about - thank you! |
The Personalized Power of Google+ Plus Ones
good effects on plusses.
* recommended posts on the streams
* recommended posts are shown to your circles, but can also be shown to your extended circles
* CTA to add the person to your circle
* last but not least, the posts plussed by your circels will score better in your google search result
=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"