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Scoop.it!
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves. Via malek, Martin (Marty) Smith 
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Scoop.it!
Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in. Via Martin (Marty) Smith
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Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour